Star enterprises, Hisense: 30 years of deep cultivation in Africa to write a new model of win-win cooperation between China and Africa

Source of light net

Recently, during the 2024 China-Africa Cooperation Forum Summit, the 8th China-Africa Entrepreneurs Conference jointly organized by the China Council for the Promotion of International Trade and the Ministry of Commerce of China was held in Beijing. Jia Shaoqian, chairman of Hisense Group, said that over the past 30 years, Chinese enterprises represented by Hisense have continuously opened up a new realm in the development of China-Africa relations and written a new chapter in the construction of a community with a shared future between China and Africa through the practice of deep integration of industrial chains and supply chains on the African continent and the successful experience of achieving mutual trust and win-win results with local governments, communities, trade unions and the public.

"Hisense products not only have a firm foothold in the South African market, but also export to Europe, which means that under the industrial chain supply chain cooperation mechanism, the technical level of industrial workers and factory quality control level in Africa have reached a new height." Jia Shaoqian said that Africa is Hisense's first stop at sea. It has been 30 years since Hisense first entered the South African market in 1994. At present, Hisense's TV, refrigerator, freezer and other products occupy the first place in the South African market, and Hisense's local brand awareness in South Africa is as high as 98%.

In 2013, Hisense and China Africa Development Fund jointly invested in the establishment of Hisense South Africa Industrial Park, which covers an area of more than 100000 square meters. This is the largest household appliance manufacturing plant invested by Chinese enterprises in South Africa in the past 40 years, creating more than 1000 direct employment opportunities and more than 5000 indirect employment opportunities. Hisense South Africa Industrial Park has been selected as a typical case of South-South cooperation of the United Nations and has become a new model of win-win cooperation between China, South Africa and China and Africa.

Jia Shaoqian said that while deeply cultivating South Africa, Hisense has also rapidly deployed in African countries such as Nigeria, Angola, Egypt, Algeria and Morocco. In particular, North Africa has become a key area for Hisense's recent investment layout: in Algeria, Hisense and its partners have started the construction of a white goods factory with a production capacity of nearly 1 million units and further planned a brand-new Hisense air conditioning factory. In Egypt, the Hisense Egyptian TV plant, which covers an area of about 200 acres, has officially signed a contract and is expected to be put into production next year; in Morocco, Hisense's Sandian Co., Ltd. is preparing to build a new plant for automotive air-conditioning products to provide thermal system solutions for new energy vehicles and traditional fuel vehicles. This will help the development of the Moroccan automobile industry enter a new stage.

"Hisense's newly acquired smart electrical products from Colin Electric have also entered many African countries such as Nigeria and Ethiopia, and continue to help local infrastructure construction." Jia Shaoqian stressed that in addition to household appliances, Hisense's B2B industries such as commercial display, precision medicine, intelligent transportation and intelligent electricity are also distributed in many African countries. Hisense's intelligent transportation products and technical solutions have successfully gone out to Ethiopia, bringing major changes to local urban public transportation and highway transportation, and rapidly improving urban operation efficiency and citizens' travel experience.

Jia Shaoqian said that in the process of ploughing Africa and accelerating globalization, Hisense has also deeply realized that the traditional Chinese culture of "harmony and harmony, seeking great harmony" and the tolerant Chinese civilization have strong charm. With the pace of globalization of Chinese enterprises, Hisense continues to extend to Africa to the world, affecting and infecting more and more friends. In the future, Hisense will contribute more to the coordinated development of global economic development and regional economy, and continue to build a strong consensus on building a community with a shared future for mankind.

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