Hisense: 30 years of deep cultivation in Africa, Egypt layout of new factories

Sources of Public News

The original title "Jia Shaoqian: Hisense has been deeply plowing Africa for 30 years and will continue to lay out new factories"

The original author Liu Xiaoxiao Sun Yuanze

On September 6, the China-Africa Entrepreneurs Conference, an important supporting event of the 2024 Forum on China-Africa Cooperation Summit, was held in Beijing. At the meeting, Jia Shaoqian, chairman of Hisense Group, made a special speech on the topic of "promoting the integration of industrial chain and supply chain. He said that it has been 30 years since Hisense first entered the South African market in 1994. At present, Hisense is also in Egypt, Nigeria, Angola, Algeria and Morocco and other African countries and regions.

Shortly before the opening of the summit of the Forum on China-Africa Cooperation, on August 8, at the Prime Minister's Office of Egypt, witnessed by Egyptian Prime Minister Madbouli and other senior Egyptian officials, Hisense Group and the China-Egypt TEDA Suez Economic and Trade Cooperation Zone (TEDA Cooperation Zone) The land purchase agreement was signed, marking the official entry of the Hisense Egyptian TV factory project into the TEDA Cooperation Zone.

In a statement issued by the Egyptian government, Jamaldin, chairman of the General Administration of the Suez Canal Economic Zone in Egypt, said that the Hisense Egypt project covers an area of about 200 mu and is expected to invest 38 million million US dollars. After entering the zone, it will further improve the home appliance industry cluster in the TEDA cooperation zone. At the same time, relying on the hardware and software supporting services and location advantages of the Egyptian Special Zone and TEDA Park, the Hisense project will be put into production in the second quarter of 2025. After the first phase is completed, it will produce 1.5 million high-end screens annually. In addition to meeting the local needs of Egypt, most of the products will be exported. To markets such as Europe, the Middle East, and Africa.

According to Jia Shaoqian, Hisense entered the South African market in 1994. In 2013, Hisense and China Africa Development Fund jointly invested in the establishment of Hisense South Africa Industrial Park, which is the largest household appliance manufacturing plant invested by Chinese enterprises in South Africa in the past 40 years, providing 1000 local employment opportunities directly and more than 5000 indirect employment opportunities.

"In Hisense's industrial park and supporting industrial park, the cars of local employees parked all over the yard of the park. It can be said that the emergence of a factory has changed a region and enriched a city." Jia Shaoqian said.

In Cape Town, South Africa, local employees work on a TV production line at Hisense South Africa Industrial Park. Photo by Xinhua News Agency reporter Wang Lei

He said that Hisense has not only gained a firm foothold in South Africa, but also exported technology from China and products made in South Africa to Europe, indicating that under the cooperation mechanism of global industrial chain and supply chain, the technical level of industrial workers and the quality control level of factories in Africa have reached a new height. Next year, Hisense will continue to layout new factories in South Africa.

North Africa is also the key area of Hisense's current investment layout. In addition to the Egyptian project mentioned earlier, Hisense and its partners have started a white goods factory with a capacity of nearly 1 million units in Algeria. In Morocco, Hisense's Sandian Co., Ltd. is preparing to build a new factory for automotive air conditioning products to provide thermal system solutions for new energy vehicles and traditional fuel vehicles, which will help Morocco's automobile industry develop to a new stage.

Jia Shaoqian said that in addition to traditional manufacturing, Hisense's B2B industries such as commercial display, precision medicine, intelligent transportation and intelligent electricity are also distributed in many African countries. Among them, Hisense's intelligent transportation products and technical solutions have successfully gone out to Ethiopia, bringing major changes to local urban public transportation and highway transportation, and rapidly improving urban operation efficiency and citizens' travel experience.

"After 30 years of deep cultivation in Africa, Hisense has had a profound impact on the manufacturing level, economic development, residents' lives, and social stability of many African countries." Jia Shaoqian said: over the past 30 years, Chinese enterprises represented by Hisense have continued to open up a new realm in the development of China-Africa relations and write a new chapter in the building of a community with a shared future between China and Africa with their successful experience in reaching mutual trust and win-win results with local governments, communities, trade unions, and the public. In the future, Hisense will work together with Chinese enterprises and make joint efforts with enterprises and people in various African countries and regions to contribute more to the coordinated development of global economic development and regional economy.

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